In Brief

Recent fan made videos have highlighted that NASA really isn't maximising it's latent PR potential at a time when stressing the important work they undertake is more crucial than ever.

Recent fan made videos have highlighted that NASA really isn’t maximising it’s latent PR potential at a time when stressing the important work they undertake is more crucial than ever.

Andrew Kessler is attentive to this fact, and his forthcoming book hopes to go some way to addressing that problem. It’s a behind the scenes glimpse at mission control: chronicling the 90 days which Kessler spent in the company of the 130 strong team behind the Phoenix Mars Expedition.

The promotional vignettes showcase a different side of NASA, documenting an offbeat normalcy to those who work on a project possessed of such grandeur and importance. The promotional campaign is part of Kessler’s mission to return the brashness and bravado to one of humanities most important and exciting endeavours

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