Exploring the $41 million startup's business model and what it has in the works.

Color’s massive first round investment has generated exclamation and criticism all across the web. Despite lukewarm initial reviews, it is fairly difficult to judge the power of a recently launched app that depends largely on crowd participation. Looking forward though, Color’s future functions could prove to be useful and powerful — utilizing the app in novel ways for businesses to enhance customer engagement. In a recent interview with Business Insider Bill Nguyen explains:

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