Bill Nguyen On The Business Uses Of Color

Bill Nguyen On The Business Uses Of Color

Exploring the $41 million startup's business model and what it has in the works.

Nate Graham
  • 28 march 2011

Color’s massive first round investment has generated exclamation and criticism all across the web. Despite lukewarm initial reviews, it is fairly difficult to judge the power of a recently launched app that depends largely on crowd participation. Looking forward though, Color’s future functions could prove to be useful and powerful — utilizing the app in novel ways for businesses to enhance customer engagement. In a recent interview with Business Insider Bill Nguyen explains:

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