BMW's Activate the Future campaign features a series of short documentaries with expert commentary from innovators in the field.

BMW Documentaries is a new project devoted to creating original, thought provoking content. Its first release is a series of four videos titled Wherever You Want To Go. The documentaries feature some of the leading academics, thought leaders, and entrepreneurs addressing the future of mobility in innovative ways.

BMW created the series with a simple premise:

Ask the right questions from the right people in an attempt to generate discussion, provoke thought and stir the imagination.

The four short films are interlaced with historical perspective, and expert commentary from those leading the discussion in sustainability. For a series that offers more questions than answers, a phrase from one clip may sum up its unstated conclusion,

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