BMW Explores The Future Of Mobility [Videos]


BMW's Activate the Future campaign features a series of short documentaries with expert commentary from innovators in the field.

Timothy Ryan, PSFK Labs
  • 3 march 2011

BMW Documentaries is a new project devoted to creating original, thought provoking content. Its first release is a series of four videos titled Wherever You Want To Go. The documentaries feature some of the leading academics, thought leaders, and entrepreneurs addressing the future of mobility in innovative ways.

BMW created the series with a simple premise:

Ask the right questions from the right people in an attempt to generate discussion, provoke thought and stir the imagination.

The four short films are interlaced with historical perspective, and expert commentary from those leading the discussion in sustainability. For a series that offers more questions than answers, a phrase from one clip may sum up its unstated conclusion,

anything that adapts survives, anything that is rigid dies.

Part 1: “The New City” is a look at rising urbanization and its possible implications.

Part 2: “The Future just isn’t what it used to be” is a look at how difficult it is to predict the future, as history proves.

Chapter 3: “Reinventing Mobility” examines existing technology, and the improvements that we can make right now within this framework.

Chapter 4: “How We’ll Learn To Love The Future” addresses the radical shift in transportation and mobility that will happen in the years to come.


+Media & Publishing

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Brand Development Yesterday
Gaming & Play Yesterday
No search results found.