Provocative and playful series of photos explores how much of an imprint advertising and branding has upon us.

Australia-born, Pennsylvania-based artist Dietrich Wegner’s latest project puts a wicked spin on the fail safe option of cute babies selling products recently witnessed in a slew of successful advertising campaigns. In a series of photos

he has covered babies head to toe in multicolored fake tattoos that feature logos from companies like Apple and Fed Ex, essentially turning them into tiny (and totally oblivious), crawling billboards

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Dietrich Wegner’s

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