Branded Messaging And The Future Of Product Placement

Branded Messaging And The Future Of Product Placement

The Greatest Movie Ever Sold's attack on the ubiquity of product placement could be seen as a win for the advertising industry.

Dan Gould
  • 30 march 2011

The Guardian offers a look at Morgan Spurlock’s film, and its possible repercussions for the ad industry:

Most of the 500+ companies he contacted (including McDonald’s) told him to get lost. But 15 brands, including JetBlue, Hyatt and Ted Baker happily piled in, together contributing a total of $1.5m to sponsor and place products in the film. POM Wonderful, a company that seems to have extracted more profit from the pomegranate than you might ever think possible, paid $1m for the naming rights.

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