Branded Messaging And The Future Of Product Placement
The Greatest Movie Ever Sold's attack on the ubiquity of product placement could be seen as a win for the advertising industry.
The Guardian offers a look at Morgan Spurlock’s film, and its possible repercussions for the ad industry:
Most of the 500+ companies he contacted (including McDonald’s) told him to get lost. But 15 brands, including JetBlue, Hyatt and Ted Baker happily piled in, together contributing a total of $1.5m to sponsor and place products in the film. POM Wonderful, a company that seems to have extracted more profit from the pomegranate than you might ever think possible, paid $1m for the naming rights.