Branded Messaging And The Future Of Product Placement

Branded Messaging And The Future Of Product Placement
Advertising

The Greatest Movie Ever Sold's attack on the ubiquity of product placement could be seen as a win for the advertising industry.

Dan Gould
  • 30 march 2011

The Guardian offers a look at Morgan Spurlock’s film, and its possible repercussions for the ad industry:

Most of the 500+ companies he contacted (including McDonald’s) told him to get lost. But 15 brands, including JetBlue, Hyatt and Ted Baker happily piled in, together contributing a total of $1.5m to sponsor and place products in the film. POM Wonderful, a company that seems to have extracted more profit from the pomegranate than you might ever think possible, paid $1m for the naming rights.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.