Companies like Sprint and Mattel are giving students real life work experience in a number of innovative programs.

The intertwining of corporate interests and higher education took another turn with news that:

“big businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected.”

The move aims to address the increasing importance of accruing work experience on one’s CV, something which has acquired extra urgency in the straitened times in which we live. It also provides the companies involved with essential and coveted insight into how best to engage their customers on the web by using social media channels like Facebook and Twitter.

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