Brands Partner With Colleges For Social Media Outreach

Brands Partner With Colleges For Social Media Outreach
technology

Companies like Sprint and Mattel are giving students real life work experience in a number of innovative programs.

Stephen Fortune
  • 11 march 2011

The intertwining of corporate interests and higher education took another turn with news that:

“big businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected.”

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