Cadillac Taps Ritz-Carlton To Transform Their Customer Service Experience

Cadillac Taps Ritz-Carlton To Transform Their Customer Service Experience

The car brand takes cues from the hospitality industry to refine consumer relations.

Stephen Fortune
  • 4 march 2011

Cadillac has improved on it’s impressive position in last year’s JD Power and Associate customer service ratings to earn a ranking of “Customer Service Champion.”  Cadillac’s improvement is attributed to training it’s sales associates with Ritz-Carlton service consultants.

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