Can Iconic Companies Crowdsource Brand Appeal?

Can Iconic Companies Crowdsource Brand Appeal?
technology

The world's first crowdsourced ad agency's campaign with Harley Davidson provides a litmus test of crowdsourcing models.

Stephen Fortune
  • 8 march 2011

Crowdsourcing has infiltrated many areas of commerce, but Victor & Spoils’ collaboration with Harley Davidson will attract extra scrutiny as a focal point for how crowdsourced agency models fare with big brands. The “No Cages” spot is Harley’s first crowdsourced advertisement, coming off the back of a bruising recession, with subsequent cost saving measures, and a recent parting of ways with previous agency, Carmichael Lynch.

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