Can Iconic Companies Crowdsource Brand Appeal?
The world's first crowdsourced ad agency's campaign with Harley Davidson provides a litmus test of crowdsourcing models.
Crowdsourcing has infiltrated many areas of commerce, but Victor & Spoils' collaboration with Harley Davidson will attract extra scrutiny as a focal point for how crowdsourced agency models fare with big brands. The “No Cages” spot is Harley's first crowdsourced advertisement, coming off the back of a bruising recession, with subsequent cost saving measures, and a recent parting of ways with previous agency, Carmichael Lynch.
What do you think of the ad? Does it represent a good return on Harley Davidson's gamble on crowdsourcing? Or do questions remain about the viability of Victor &Spoil's embrace of this model?