Steve Rubel is making a case for the like supplanting the link as the main means of web navigation.

One can’t help but notice the increasing ubiquity of the Facebook ‘like’ button, thanks in no small part to Facebook’s aggressive promotion of the button to the exclusion of all other means of social network sharing.

A sea change in how web content is shared will always attract speculation and Steve Rubel is making a case for the like supplanting the link as the main means of web navigation. Rubel argues that “likes” currently function as a rival signal network to links, a network that operates by different rules:

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