City Shapers: Land Rover’s Brand Ambassador Campaign

City Shapers: Land Rover’s Brand Ambassador Campaign

Insights into a car launch using a global network of influencers.

Piers Fawkes, PSFK
  • 15 march 2011

As some of you know, I’ve been asked to be a brand ambassador for Range Rover as part of the promotional effort for their new Evoque model. The City Shaper campaign asks asks over 40 influential people from eleven cities worldwide working in fashion, design, art, TV, sports, music and film, to collaborate with Range Rover over the next 12 months to help launch the Evoque as part of Range Rover’s new ‘Pulse of the City’ campaign. Land Rover Managing Director, Phil Popham, says:

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