Coke’s Real-Time Social Composing Event

Coke’s Real-Time Social Composing Event
technology

Coca-Cola's interactive event will redraw the boundaries between artist and fan to create a unique musical experience.

Dory Carr-Harris, PSFK
  • 2 march 2011

Today, Coca-Cola announced a live event that it will be holding in London on March 22. Teaming up with the band Maroon 5, they will sponsor and most certainly “fuel” a 24 hour composition in which a global audience will be able to interact with the band to influence the creation of a song. By RSVPing on Facebook, you can be part of this interactive event which will redraw the boundaries between artist and fan to create a unique musical experience.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.