SarkissianMason's Aaron Sedlak talks to PSFK in anticipation of his upcoming presentation at our SXSW Salon in Austin.

For our upcoming PSFK SALON at SXSW this year, we’ve invited Aaron Sedlak to discuss the future of mobile marketing. Aaron is the Creative Director at SarkissianMason. Here are a few questions we asked him in preparation for the event.

What is the most interesting challenge that SarkissianMason (SM) is addressing right now?

The most interesting challenge we face is finding the intersection between technology and reality. Clients and agencies alike tend to get caught up in games of technological one-upsmanship. Far too often we get myopic and focus on the technology, instead of the application of that technology. The danger is that you can create something that is outrageously cool yet has zero significance to those that don’t wake up and log in to their lives before they shower. We never advocate putting the brakes on innovation, but we do think it’s always a good idea to give pause… and think… would someone that doesn’t use buzzwords use this?

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