Menswear Brand J. Hilburn Launches Ecommerce Customization Program
Luxury menswear brand J. Hilburn pairs online-initiated custom orders with the personalized tailoring of (and offline relationship with) the brand's style advisors.
Customization and personalization have been lauded as advantages of e-commerce since the early days. But in reality, customization is seldom focused on the merchandise, and mostly offered on a rather limited basis (the illusion of control, or partial control, is still different than full-scale control). For this reason, the press – including Mashable and the New York Times – took notice when custom menswear brand J. Hilburn added online orders to its distribution system this past weekend.