Datarock’s High-Concept Album Packaging

Datarock’s High-Concept Album Packaging

The Norwegian electro band follows in Radiohead's footsteps, releasing what they call the most extravagant single in history.

Stephanie Pottinger
  • 31 march 2011

While Thom Yorke and his outfit have been prophesying and playing off of the collapse of the music industry and the decline of the tangible, brick-and-mortar, storebought album for years, the Norwegian band Datarock is now adding to the tradition of high-concept album packaging that plays on these issues. We’ve reported on Radiohead’s pay-what-you-wish In Rainbows and last month’s newspaper-as-album, The King of Limbs. Both projects explore consumers’ desire for a tangible object in relation to their concern over price, and the bounds that the physical presentation of music can be pushed to.

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