Datarock’s High-Concept Album Packaging
The Norwegian electro band follows in Radiohead's footsteps, releasing what they call the most extravagant single in history.
While Thom Yorke and his outfit have been prophesying and playing off of the collapse of the music industry and the decline of the tangible, brick-and-mortar, storebought album for years, the Norwegian band Datarock is now adding to the tradition of high-concept album packaging that plays on these issues. We’ve reported on Radiohead’s pay-what-you-wish In Rainbows and last month’s newspaper-as-album, The King of Limbs. Both projects explore consumers’ desire for a tangible object in relation to their concern over price, and the bounds that the physical presentation of music can be pushed to.