Jake Truemper of Johnny Holland sketches ways that the existing instincts of user design can be made harmonious with innovation.

In UX Design, usability is generally considered risk averse and a stifling influence on innovation. The successes of Apple’s approach to user design if often championed as the example par excellence of “don’t listen to users because users don’t know what they want.”

There are several reasons that user design is considered detrimental to innovation. It is a field organised

to meet users’ expectations, eliminate surprises rather than capitalize on them, and follow standards that provide consistency with outside interfaces. Furthermore it utilizes prototyping tools that encourage the use of established pattern libraries

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