DriveNow: BMW's New Car Sharing Service
BMW's new car-sharing service enables users to instantly locate, reserve, and drive away with a car from virtually any street corner in Munich.
“DriveNow”is a car sharing system that BMW will launch this month in Munich, and worldwide in the near future. The focus is to bring efficient, high quality cars to commuters, in a hassle-free manner. As explained by Good Magazine:
After registering for the system for a one-time payment of €29 (about $41 at the moment), you can look up cars in your area, reserve a free one, unlock it electronically, drive it anywhere within the service boundaries, and drop it off wherever it's convenient. For each ride you simply pay 29 cents per minute, up to €14.90 (about $21) per hour (you pay no extra for gas).