Earth Day Goes Mobile
Earth Hour gets a 365 day extension with this new web platform that allows you to join a global or local movement with a mouse click.
March 26th is the day when for one hour, from 8:30-9:30 in each time zone, everyone is encouraged to turn off their lights and spend 60 minutes in relative darkness to pay tribute to the idea of becoming more green, wasting less, and reusing more.
The Earth Hour initiative began in Australia in 2007, and while the movement has grown globally since then, it has been called ineffective because it only happens once-a-year. While the sentiment is well-intended critics argue, the outcome might not be as effective as it could be if it was a more consistent, long-term solution.