Ed Cotton: Are We Scared Of Making Brand Films?

Ed Cotton: Are We Scared Of Making Brand Films?
Advertising

Not everyone can afford to run or produce a TV ad, not everyone wants to feel forced or confined by the limitations of the 30 second spot, but why should that mean a brand can't access the use the most powerful medium of all time- film?

Ed Cotton, BSSP
  • 28 march 2011

Not everyone can afford to run or produce a TV ad, not everyone wants to feel forced or confined by the limitations of the 30 second spot, but why should that mean a brand can’t access the use the most powerful medium of all time- film?

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