Not everyone can afford to run or produce a TV ad, not everyone wants to feel forced or confined by the limitations of the 30 second spot, but why should that mean a brand can't access the use the most powerful medium of all time- film?

Not everyone can afford to run or produce a TV ad, not everyone wants to feel forced or confined by the limitations of the 30 second spot, but why should that mean a brand can't access the use the most powerful medium of all time- film?

Do away with the restrictions and challenges of 30 seconds and open your mind to a world of seemingly limitless possibilities.

The problem for me is that brand films are still rather too earnest.

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