Ed Cotton: Building Communities – Lessons From Mumford And Sons

Ed Cotton: Building Communities – Lessons From Mumford And Sons
technology

Mumford and Sons might be one of the most despised bands of the moment. However, they are shifting units thanks to a loyal following of fans and an interesting approach to building and marketing their brand.

Ed Cotton, BSSP
  • 14 march 2011

While Mumford and Sons might be one of the most despised bands of the moment, accused of and charged as guilty for hijacking American folk music and selling it back.

However, they are shifting units thanks to a loyal following of fans and an interesting approach to building and marketing their brand.

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