The ad industry is going through something of a cultural shift and will emerge in a new space where collaboration is going to be a critical component for success.

The ad industry is going through something of a cultural shift and will emerge in a new space where collaboration is going to be a critical component for success,

However, collaboration requires trust, honesty and a willingness to work together.

This month the One, the One Show has an interesting issue devoted to Products and features an article by Warren Berger on “Form on Function”. In the piece he highlights how agency creatives can embrace product design and showcases how designers have brought innovation to seemingly mundane objects by understanding how products really get used.

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