Ed Cotton: Giving Is Easier If Your Brand Has A Purpose

Ed Cotton: Giving Is Easier If Your Brand Has A Purpose

What's interesting about TOMS, Innocent, Howies and a few others of their ilk, is that the founders started off by integrating strong values and principles into their organizations.

Ed Cotton, BSSP
  • 18 march 2011

Twitter and others tell me that many who attended the presentation by, Blake Mycoskie, the founder of TOMS at SXSW left feeling inspired.

After a few days listening to kids talking about how they wanted to be the next Zuckerberg, in light of recent events, the positive response might not be all that surprising.

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