Ed Cotton: Great Ideas Now: A How To Guide

Ed Cotton: Great Ideas Now: A How To Guide
technology

When it comes to benchmarking greatness in the world of communication, it's never been tougher. The old formula of making a better 30 second spot than 99.5% of the output, doesn't suffice any more.

Ed Cotton, BSSP
  • 7 march 2011

When it comes to benchmarking greatness in the world of communication, it’s never been tougher.

The old formula of making a better 30 second spot than 99.5% of the output, doesn’t suffice any more.

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