Brands could do worse than think about how they might get closer to start ups.

Brands could do worse than think about how they might get closer to start ups.

In recent months both Facebook and AOL have made plans for this.

Facebook is partnering with Seedcamp in Europe to provide start-ups with access to their platform, opportunities to visit Facebook HQ, etc.

This gives the company a first hand look at some of the best ideas coming from Europe and gives them the chance to interact with the teams behind them. It allows them to spot competitive threats, isolate potential opportunities through partnership and makes sure great ideas make it onto the Facebook platform.

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