When I took a look at the "about" section of a new soccer magazine, The Blizzard, a magazine designed to be downloaded, I was struck by how they defined their reasons for existence.

When I took a look at the “about” section of a new soccer magazine, The Blizzard, a magazine designed to be downloaded, I was struck by how they defined their reasons for existence. They summed up precisely why magazine publishing has been forever changed and how developments in the web-publishing space, like the “AOL Way”, might have opened up interesting new avenues for publishers.

However, the most important thing is the development of what they consider to be a “space” for something more considered.

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