Street artist EINE explains the ideas behind his gargantuan painted letters.

 

In a video shot by Colin M. Day, you can follow street artist Ben EINE as he talks about the development of his work and some of the ideas behind it while painting his signature massive letters on public walls in San Francisco; occasionally he’ll interact with passersby. EINE speaks at length about his drive to create art decidedly removed from graffiti and the work of fellow street artists Banksy and Shepard Fairey. He describes his pieces as a reinterpretation of the antiquated typography that fascinates him, and a way to force the viewer to pause and consider: “What is this meant to spell?” “What is this advertising?”

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