27.5% year-on-year surge in UK online display market attributed to Facebook as advertisers climb on social media bandwagon.
This article titled “Facebook effect lifts UK online advertising past £4bn” was written by Mark Sweney, for guardian.co.uk on Tuesday 29th March 2011 06.10 UTC
Facebook helped the UK online display advertising market grow by more than a quarter to almost £1bn last year.
The Internet Advertising Bureau’s annual report, compiled with PricewaterhouseCoopers, attributed a 27.5% year-on-year surge in online display advertising to £945m to advertisers moving into social media.
In total the UK ad market grew by 12.8% year on year in 2010 to pass £4bn for the first time, with £1 in every £4 spent on marketing and advertising by British companies now spent online.