‘Fast Fashion’ Giant Adopts An Eco-Conscientious Stance

‘Fast Fashion’ Giant Adopts An Eco-Conscientious Stance

H&M's new Conscious Collection aims to remake its image as the purveyor of -of-the-moment fashion.

Stephen Fortune
  • 22 march 2011


Swedish Fashion house H&M are to launch a new collection of eco friendly clothing, intended to be a constant fixture of their seasonal collections, just in time for Earth Day. The collection will feature materials such as organic cotton, organic linen, Tencel, recycled polyester and repurposed wool.

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