Nomadic Fast Food: Jack in The Box Goes Mobile
The brand launches its own food truck in California.
Established restaurant franchises seem to be taking to the nomadic restuarant craze with glee. Fast food chain Jack In The Box is the latest to enter the Food Truck game. It's Munchie Mobile is decked out with wonderfully flamboyant van art and “… is equipped with a soda machine, a grill, a fryer and all the necessary implements for employees to actually prepare food.”
The Munchie Mobile will be touring California, including visits to Orange County and San Diego. The fast food chain is quite ubiquitous in California so the Munchie Mobile's tour begs the question of whether the novelty of a food truck incarnation of the franchise be enough to tempt customers away from their existing 900 outlets?