Nomadic Fast Food: Jack in The Box Goes Mobile
The brand launches its own food truck in California.
Established restaurant franchises seem to be taking to the nomadic restuarant craze with glee. Fast food chain Jack In The Box is the latest to enter the Food Truck game. It’s Munchie Mobile is decked out with wonderfully flamboyant van art and “… is equipped with a soda machine, a grill, a fryer and all the necessary implements for employees to actually prepare food.”
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