Anomaly London has started an art project to raise awareness and funds for the victims of Japan's earthquake and tsunami.

Based on the ancient Japanese legend that promises a single wish to anyone who folds a thousand origami cranes, Anomaly London, a multidisciplinary marketing communications firm and advertising agency, created the One Thousand Cranes For Japan project.

In return for a donation to the Japan Earthquake and Tsunami Relief Fund, visitors to the charity's site can print off illustrations donated by famous artists and illustrators, like the image shown at the top of this article by Laura Quick. Contributors are then encouraged to fold and display their origami cranes on their Facebook pages. See the site below to make a donation.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in