Foursquare’s Check-In Rankings Defy Expectations

Foursquare’s Check-In Rankings Defy Expectations

Exclusive survey undertaken by Ad Age points to the possibility that the company's boom may not revolve around big business.

Stephen Fortune
  • 8 march 2011

The pending release of version 3.0 of Foursquare is garnering much attention, especially given the companies 3,400% growth during 2010. However, Ad Age has analysed three months of check in data and was surprised to learn that there was no correlation of that astronomical curve in the quantities of big brand check-ins. If anything:

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