I think of projects and client relationships as stories. Like any good novel or film, they possess a plot-line, evolving from start to finish; and contain characters, narrative arcs, sub-plots, intrigue and, often, conflict.

I think of projects and client relationships as stories. Like any good novel or film, they possess a plot-line, evolving from start to finish; and contain characters, narrative arcs, sub-plots, intrigue and, often, conflict. Designers are storytellers, so it seems natural that our process would have storytelling qualities.

Here are a couple of key moments in a project arc; they’re by no means exhaustive (feel free to add your own), but constitute pivots, arc’s or key points I look for when designing or working on programs at frog.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in