G-Star’s Unusual Campaign Features The ‘Mozart’ Of Chess
The clothing brand's 2011 Spring/Summer ads will feature Norwegian chess prodigy, Magnus Carlsen.
It isn’t too far of a stretch to say you wouldn’t ordinarily associate chess players with G-Star’s aesthetic, but that is exactly what the brand has done. G-Star’s 2011 Spring/Summer campaign will feature Norwegian chess prodigy, Magnus Carlsen.
G-Star initially featured Magnus in its Fall/Winter campaign of 2010 and opted to continue the campaign through this Summer.
Heralded as the ‘Mozart’ of chess, Magnus falls nothing short of having achieved maven status in his profession. He became a Grandmaster in chess at age 13, and is the youngest player in history to achieve the number 1 rank in the world at age 19. He is currently ranked No. 2 in the world.