French artist Oliver Ratsi dramatically alters high-rise structures in a series that plays with the urban landscape.

Last April, we covered a video installation piece by visual label AntiVJ where the facade of a building was manipulated using 3D projection. Oliver Ratsi has been a part of this label since 2007. His most recent project is titled What You See Is Not What You Get, where he uses photography to manipulate the appearance of the urban landscape.

“The idea was to fragment a urban landscape from a sample (photography), breaking fixed elements up into several plans, while sticking to a faithful representation of the moving elements. These pieces reshape the evolution of urban landscape, and encourage the audience to interact with the artwork according to a visual reconstruction mental exercise.”

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in