The US Fund for UNICEF will address fundraising challenges with winning idea from PSFK contest.

In a global collaboration between trends research consultancy PSFK LLC, the U.S. Fund for UNICEF and Microsoft Tag, WABI-SABI Inspiration Lab was selected as the winner of a creative contest to help solve fundraising challenges to benefit the U.S. Fund for UNICEF.

In conjunction with its “Future of Mobile Tagging” report released in January, PSFK worked with the U.S. Fund for UNICEF to launch a contest for creative agencies around the world to develop a campaign using Microsoft Tag to engage potential contributors who are concerned with the future and well-being of youth around the globe (https://www.psfk.com/future-of-mobile-tagging-concepts-for-unicef).

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