GroupMe's announcement - caught by ReadWriteWeb - indicates a monetization opportunity for the app, and a potential competitive opportunity for other networks.

Today, group messaging app GroupMe, one of the most lauded startups at this year’s SXSW, launched Featured Groups, which will allow brands to utilize the app to create groups and engage fans in conversation. The Featured Groups tab will be particularly relevant to entertainment properties like television shows, artists, musicians and music events looking to facilitate community among their fans. The first properties to test the service include Oxygen’s Bad Girls Club, MTV’s America’s Best Dance Crew, Bon Jovi, and the Bonnaroo and Coachella music festivals.

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