In Brief

Groupon Now offers users deals in real-time based on their proximity to merchants, driving consumer interaction and hopefully profits.

The deal-of-the-day emailing behemoth Groupon, has integrated real-time technology into its latest service extension, Groupon Now.

Groupon famously delivers deals to over 70 million email subscribers from merchants willing to relent 40-50% of their earnings in order to generate new customers. Operating under the same business model, Groupon Now enables users to see deals only when they enter their location into the Groupon website or smartphone app. The new service playfully integrates the complex technology powering current GPS accuracy, with the simple reduction of human emotions into two phrases: I’m hungry, and I’m bored. Choosing either of these options results in giving users a host of suggestions based on proximity.

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