Help Targets Insomniacs With Dream Like Ads
A set of beautifully shot spots recommend surreal dream sequences.
Simplified health care brand Help has launched a bunch of TV ads to help folks who can't sleep get back to bed. Targeted at people watching shows at 2am, the ads show different dream scenarios that the company recommends.
The surreal set of ads include a spot designed to help people with a reward system issue, ad about going bald and suffering issues of self image, and even an ad for people who have issues with figures of authority. The spots will also be playing on the in-store screens of Duane Reade pharmacies after midnight too,.