Help Targets Insomniacs With Dream Like Ads

Help Targets Insomniacs With Dream Like Ads

A set of beautifully shot spots recommend surreal dream sequences.

Piers Fawkes, PSFK
  • 24 march 2011

Simplified health care brand Help has launched a bunch of TV ads to help folks who can’t sleep get back to bed. Targeted at people watching shows at 2am, the ads show different dream scenarios that the company recommends.

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