Both Loopt and AT&T have unveiled mobile coupons for nearby customers, adding a real-time element to location-based deals. Loopt founder Sam Altman outlines three ways to make it work.

The future of location-based mobile coupons has arrived – you’ll soon be able to walk by a Starbucks and a coupon will be pushed to your phone thanks to recent developments in mobile advertising. This week, Loopt, the location-based app announced they are rolling out a new platform designed to send out mobile coupons based on your location. Attending SXSW this year? Loopt has set up an Austin-based moving “Rewards Wagon” and will be debuting their new Reward Alerts, where national brands and local businesses will offer limited-time deals to passersby, adding a real-time element to location-based deals.

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