How Brands Can Be Successful With Location-Based Mobile Coupons

How Brands Can Be Successful With Location-Based Mobile Coupons

Both Loopt and AT&T have unveiled mobile coupons for nearby customers, adding a real-time element to location-based deals. Loopt founder Sam Altman outlines three ways to make it work.

Kyana Gordon
  • 4 march 2011

The future of location-based mobile coupons has arrived – you’ll soon be able to walk by a Starbucks and a coupon will be pushed to your phone thanks to recent developments in mobile advertising. This week, Loopt, the location-based app announced they are rolling out a new platform designed to send out mobile coupons based on your location. Attending SXSW this year? Loopt has set up an Austin-based moving “Rewards Wagon” and will be debuting their new Reward Alerts, where national brands and local businesses will offer limited-time deals to passersby, adding a real-time element to location-based deals.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.