A proposed hierarchy of imagination affords it preeminence in the creative process.

Capturing the necessary ingredients for creativity is difficult, perhaps because as a quality it is elusive and unquantifiable by nature. That hasn’t stopped others from attempting models and frameworks to encourage creativity, which often exhibit great depths of creativity in and of themselves.

Michael Wolff recently outlined 3 muscles of creativity and he numbered imagination among them, so we were intrigued to read of a ‘Hierarchy of Imagination’ as proposed by John Maeda and Patti Brennan, a four tier structure inspired by Abraham Maslow’s seminal Hierarchy of Needs. Brennan shares Wolff’s regard for imagination:

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