How Google’s Search Algorithms Will Discipline Your Diet
Google's recent introduction of recipe search provides a fascinating case study in how search engines are dictating tastes and trends rather than simply cataloguing them.
The efficacy of search engines means that many a traditional means of acquiring a ‘how to’ guide have found themselves sidelined in favour of the keyword search.
Every month about a billion of Google’s searches are for recipes. The dishes that its search engine turns up, particularly those on the first page of results, have a huge impact on what Americans cook.