How Google’s Search Algorithms Will Discipline Your Diet

How Google’s Search Algorithms Will Discipline Your Diet
technology

Google's recent introduction of recipe search provides a fascinating case study in how search engines are dictating tastes and trends rather than simply cataloguing them.

Stephen Fortune
  • 30 march 2011

The efficacy of search engines means that many a traditional means of acquiring a ‘how to’ guide have found themselves sidelined in favour of the keyword search.

Every month about a billion of Google’s searches are for recipes. The dishes that its search engine turns up, particularly those on the first page of results, have a huge impact on what Americans cook.

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