How Pixar Revamped The Entertainment Industry
The movie giant offers unique insight into their process and idea development and how understanding all aspects of the tech industry has helped them dominate.
In many ways, Pixar Studios revitalized the movie industry when it brought Toy Story to the big screen in 1995. The studio turned digital animation into a multi-million dollar business, by enabling the medium to reach older demographics. However, Pixar was not always this successful, the studio nearly went bankrupt before releasing Toy Story; they managed to stay afloat by taking on commercial projects on behalf of Tropicana, Listerine, and Lifesavers.
Recently however, Toy Story 3 went on to win 2 Oscars, and is on its way to exceeding $400 million in profits and further expanding the demographic reach of Pixar, according to a recent New York Times article.