How Social Contagion Escapes Rationality

How Social Contagion Escapes Rationality
technology

What can the behavior of fanatical collectors tell us about social media phenomena?

Stephen Fortune
  • 10 march 2011

Social contagion is an area of research which seems especially pressing for those chasing the next viral hit, but it’s worth bearing in mind that it has been a subject which has fascinated and troubled psychologists and social scientist for nigh on a century. A group of Yale psychologists have isolated the fervour surrounding an Eric Clapton guitar auction as an appropriate site for investigating this phenomena.

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