Instagram And Brands

Instagram And Brands
technology

The company seems to have found the perfect equation of interface ease and slick app packaging to attract not only everyday users, but brands as well.

Dory Carr-Harris, PSFK
  • 3 march 2011

Instagram, the exclusive iPhone-only photo sharing app, has had incredible success pulling in users. To date, they have about 2 million users who upload approximately 290,000 photos daily. As well, they have been diligent or perhaps just lucky in their ability to cozy up to brands and create productive partnerships. The introduction of their hashtag feature this January has been acknowledged as a signal that they were ready (and willing) to begin offering their services as a generator of visual content to various brands, and yet, it’s not just about selling products.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.