The company seems to have found the perfect equation of interface ease and slick app packaging to attract not only everyday users, but brands as well.

Instagram, the exclusive iPhone-only photo sharing app, has had incredible success pulling in users. To date, they have about 2 million users who upload approximately 290,000 photos daily. As well, they have been diligent or perhaps just lucky in their ability to cozy up to brands and create productive partnerships. The introduction of their hashtag feature this January has been acknowledged as a signal that they were ready (and willing) to begin offering their services as a generator of visual content to various brands, and yet, it's not just about selling products.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in