Founder of the Brand New School tells us about his classical inspirations, and how BNS used the concept of the bookshelf to inspire their latest website design.

Jonathan Notaro is the Founder and Executive Creative Director of Brand New School (BNS). Founding BNS in 2000, Jonathan is an accomplished creative visionary in commercial art. In a recent interview with PSFK, we learned more about the inspiration and process behind the design of BNS’s new site.

Tell us about your background and what you have been doing most recently with the Brand New School.

I studied graphic design at California Institute of the Arts (CalArts), worked for a design company immediately after school and about 1.5 years later–after that company was bought, sold and given a death sentence–I formed BNS. I had no plans except to be in control of how I spent my time and whom I would be working with. Initially we worked on motion design projects, on branding and design projects for youth driven television networks and advertising agencies. Before long I found myself directing little pieces for them, and then onto some bigger, more high profile projects. Most recently we/I have been rebranding the FUEL TV television network, designing and developing a massive touchscreen installation for a client I can’t mention, and in post production on the latest in a series of commercials I’ve directed for Ikea. Oh, and I designed the new website in collaboration with my friends at Linked By Air.

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