Social media strategist and data visualization specialist, Jesse Thomas, gives PSFK good advice about who to hire and how to launch a start-up.

John Tukey, the American statistician wrote in his book Exploratory Data Analysis,

The greatest value of a picture is when it forces us to notice what we never expected to see.

In a world increasingly saturated with data and information, the relevance of Tukey's point is obvious. Data visualization and infographics are potent tools for conveying data, statistics, and information, as well as effective ways to tell your story, break through clutter and even inspire people to action.

PSFK spoke with Jesse Thomas, the CEO and founder of JESS3, a creative interactive agency specializing in visual storytelling. Recent work has included Facebook Stories, a commemorative project to celebrate the social network's 500 million user milestone, The Economist Women's Economic Opportunity Index, Google Gmail Stop Motion Animation Video, and The History of SXSW. It was an enjoyable experience to pick Thomas's brain, as he offered insight into his team's inspiration — as well as his own, hiring the right talent, start-up ventures and the future of his own agency.

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