In Tampa, a young entrepreneur named Kim Pham ignored a lot of the lessons taught in books about how to succeed in business, and built a loyal community anyway.

KIM PHAM, OWNER OF KALEISIA TEA LOUNGE AND CARROTMOB BENEFICIARY: TAMPA, FL. (PICTURED BOTTOM, RIGHT)

In Tampa, a young entrepreneur named Kim Pham was hoping to raise about $1,200 to make her little shop—Kaleisia Tea Lounge—more energy efficient. She identified ways to improve lighting, ventilation, and water consumption and made a proposal to Brent Schulkin, who organizes Carrotmobs across the country (carrots symbolize a positive incentive as opposed to a stick, that is, a boycott). They liked the idea and helped some allies in Tampa organize a mob to ‘socialize their spending’ and support her store.

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