Ken Doll’s New Face: The Search For The Great American Boyfriend
To strengthen Ken's visibility, Mattel launched an eight-part "Bachelorette"- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.”
After letting Ken reach his milestone 50th birthday, Mattel has decided to place more emphasis on Barbie’s longtime counterpart with a 21st-century makeover. This spotlighting of Ken comes on the heels of the toymaker’s updated Barbie (who turns 52) being deemed an arbiter of high-fashion. To strengthen Ken’s visibility, the company launched an eight-part “Bachelorette”- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.” The show features frat house humor and is aimed at an over-18 audience. The online competition can be viewed on Hulu and follows eight young, clean-cut “Ken-testants” vying to be the literal new redesigned face of the doll. SPOILER ALERT: Kurtis Taylor (pictured below) was selected after completing a series of cooking, decorating, entertaining and surfing challenges – all aspects that involved being the Great American Boyfriend.