Lo-Fi Intervention Hacks Subway Ad Platforms [Video]


Adbusting campaign takes to the underground to playfully pervert subway consumerism.

Stephen Fortune
  • 8 march 2011

The use of subway ad projectors is becoming ever more present in urban transportation networks. Some cities have sought to foster artistic engagement with this new platform via competitions, but Berlin Art collective ‘Minimal Invasive’ have devised their own ingenious way for the projectors to be re-appropriated. A DIY kaleidoscopic apparatus is attached to the projectors with magnets and used to fragment the ad into multiple luminiscent shards of consumerism.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.