Lo-Fi Intervention Hacks Subway Ad Platforms [Video]

Advertising

Adbusting campaign takes to the underground to playfully pervert subway consumerism.

Stephen Fortune
  • 8 march 2011

The use of subway ad projectors is becoming ever more present in urban transportation networks. Some cities have sought to foster artistic engagement with this new platform via competitions, but Berlin Art collective ‘Minimal Invasive’ have devised their own ingenious way for the projectors to be re-appropriated. A DIY kaleidoscopic apparatus is attached to the projectors with magnets and used to fragment the ad into multiple luminiscent shards of consumerism.


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