technology

Mark Spofforth co-founded Lovefre.sh to make finding and sharing good local food a social experience, through its mobile apps.

Piers Fawkes, PSFK
  • 29 march 2011

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This article titled “Elevator Pitch: Lovefre.sh and the local food revolution” was written by Jemima Kiss, for guardian.co.uk on Monday 28th March 2011 13.10 UTC

Given the surge of interest in slow food, local food, farmers’ markets and quality, independently-produced regional food, a killer app for this delicious corner of the apps market was inevitable. Mark Spofforth and Geoff Tidey founded Lovefre.sh to make good local food easier to find, promote and to share, making its iPhone app live on Valentine’s Day this year.

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