Making The World Around You Clickable
Microsoft Tag's Robin Lanahan talks with PSFK in anticipation of her upcoming presentation at our Future of Mobile Marketing Salon in Austin.
For our upcoming PSFK SALON at SXSW this year, we’ve invited Robin Lanahan to discuss the future of mobile tagging. Robin is the Director of Marketing /Tag creative lab, Microsoft Startup Business Group. Here are a few questions we asked her in preparation for the event:
What is the most exciting challenge that you are addressing at Microsoft Tag?
People are using their mobile phones to interact with the world around them. Tag offers new ways for brands to engage with people through their mobiles and connect the real world with the digital world. Simply put, Tag makes the world around you clickable.